Cerulean Labs is an on-chain identity protocol developed by Cerulean Labs that operates on the BNB Chain. The project is designed to translate a user's digital activities into a verifiable reputation, which is represented by a dynamic trust score anchored to a transparent, on-chain profile.^{[1] [2]}

Overview

Cerulean Labs aims to function as a foundational identity and credibility layer for the Web3 ecosystem. The project's core concept is to establish trusted, portable reputations by analyzing a user's digital activity. This process is intended to generate a dynamic trust score that evolves with the user's behavior over time, providing what the project terms "human-level authenticity signals." The system is positioned as an alternative to traditional, and often intrusive, Know Your Customer (KYC) procedures, seeking to verify user authenticity without requiring the submission of sensitive personal documents.^{[3] [4]}

Cerulean Labs, the entity developing the protocol, established its public presence on social media in August 2025.^[1] By verifying real users and scoring their credibility, the project seeks to create a safer environment for digital platforms, content creators, and online communities by providing tools to differentiate between genuine users and bots or malicious actors.^[5] The entire ecosystem, including all verification processes and marketplace functions, is powered by its native utility token, $CER.^[6]

The project identifies several challenges in the Web3 space it aims to address, including the difficulty in verifying claims made by projects and users, the dispersion of critical data such as audits and credentials across multiple platforms, and the challenge for legitimate builders to distinguish themselves from bad actors. The proposed solution is an ecosystem built on verification, a curated marketplace, and a public showcase for verified partners.^[2]

Products

Cerulean Labs' ecosystem is composed of three primary components designed to function interdependently to provide identity and trust services.^[7]

Cerulean Hub

The Cerulean Hub is the central platform and primary on-chain identity layer of the project. It is described as the foundation where a user's digital activity is aggregated, verified, and used to create a "tamper-proof profile." This hub is designed to anchor an individual's online presence and reputation within the Cerulean Labs ecosystem, serving as the source for their credibility score.^{[3] [5]} The platform, also referred to as Cerulean Identity, aims to provide users and projects with a unified Web3 profile where on-chain activities and credentials can be verified to build trust.^[2]

Service Marketplace

The Service Marketplace is a dedicated platform designed to connect users who have a verified Cerulean identity with service providers. The goal of the marketplace is to ensure that interactions, tasks, and transactions are conducted with a higher degree of confidence, leveraging the reputation scores of the participants.^[8] The platform is structured to support a range of service categories, including:

• Infrastructure & Protocols
• DeFi & Financial Services
• Applications & Consumer Products
• Identity, Data & Security
• NFTs, Gaming & Metaverse
• AI, RWA & Emerging Tech

This curated platform intends to facilitate secure collaborations within a trusted environment by connecting verified users with vetted service providers such as developers, designers, and auditors.^{[8] [2]}

Partner Wall

The Partner Wall is a feature that functions as a public showcase for platforms, tools, and other ecosystems that have integrated Cerulean Labs’ identity and credibility layer. It serves as a directory of partners who utilize Cerulean Labs' technology to enhance trust and user verification on their own platforms.^[3] To be featured on the Partner Wall, projects must undergo the platform's verification process and meet a requirement to hold $CER tokens. This is intended to increase the visibility and perceived legitimacy of verified projects among potential users and investors.^[2]

Features

The Cerulean Labs protocol is designed to deliver a suite of features centered around verifiable digital identity and reputation.

• Unified Web3 Identity: The platform seeks to consolidate a user's digital footprint from various Web3 activities into a single, verifiable identity profile anchored on-chain.^[4]
• Dynamic Trust Score: A key feature is a credibility score that evolves based on a user's ongoing behavior and verified activities. This score is not static and is designed to provide a real-time metric of a user's reputation within the ecosystem.^[3]
• Non-Intrusive Verification: The system is designed to provide strong signals of user authenticity without relying on traditional, privacy-invasive KYC procedures that require personal identification documents. The verification is based on activity and behavior.^[1]
• Activity-Based Proof: User interactions, contributions, and other digital activities are intended to serve as verifiable proof that directly contributes to their on-chain reputation and trust score.^[4]
• Ecosystem Security: By providing tools to verify participants and projects, the protocol aims to foster a safer digital environment for platforms and communities, helping to filter out bots and mitigate fraudulent activities.^[2]

Ecosystem

The Cerulean Labs ecosystem is structured around what the project calls its "3 Pillars of Trust": the identity layer, the service marketplace, and the partner showcase.^[2] The system is designed to create a cycle of trust where each component reinforces the others. Users first establish their on-chain identity and build a reputation within the Cerulean Hub, which acts as a universal verification layer.

This verified identity and its associated trust score can then be used to access opportunities and engage in transactions within the Service Marketplace, either as a client or a service provider.^[4] In parallel, the Partner Wall allows external dApps and platforms to integrate Cerulean Labs' technology, leveraging its trust layer to enhance their own security and user experience. The entire ecosystem is powered by the $CER token, which facilitates key actions, serves as a medium for payments, acts as an access key for specific features like the Partner Wall, and is used to reward positive contributions.^[2]

Use Cases

The Cerulean Labs protocol is being developed to address several challenges in the digital space. Its potential use cases are intended for various participants in the Web3 ecosystem.^[2]

• Providing platforms with a tool for Sybil resistance to distinguish real users from bots, which can be applied to airdrop campaigns and community governance.^[7]
• Creating safer environments for online communities, DAOs, and content creators by verifying member authenticity and fostering higher-quality engagement.^[4]
• Enabling trusted transactions between participants in its native Service Marketplace, connecting verified clients with credible service providers.^[3]
• Allowing users to build, own, and control a portable, on-chain reputation that is usable across different Web3 applications that integrate the Cerulean Labs layer.^[2]
• Offering a "trust-as-a-service" layer for partner platforms and dApps that wish to enhance their own security and user verification processes.^[4]

Architecture

Cerulean Labs' architecture is centered on an on-chain identity layer initially built on the BNB Chain, utilizing the BEP-20 token standard for its native $CER token.^{[1] [2]} The system is designed to anchor a user's online presence to a transparent and tamper-proof profile, suggesting that key identity and reputation data is recorded on a blockchain to ensure integrity. It aggregates a user's digital activities to generate a dynamic trust score. According to the project's roadmap, there are plans for future multi-chain expansion to include integrations with the Solana and TON networks. The roadmap also mentions the planned release of a Public API to allow for third-party integrations with its verification services. Specific technical details regarding the smart contract design or the proprietary algorithms used for credibility scoring are not provided in the source materials.^[2]

Tokenomics

The native utility and governance token of the Cerulean Labs ecosystem is $CER.^[2]

Allocation and Supply

• Total Supply: 1,000,000,000 CER
• Blockchain: BNB Chain
• Token Standard: BEP-20
• Allocation: Specific details on the token allocation percentages for the team, treasury, public sale, or other categories are not available in the provided source materials.^[2]

Utilities

The $CER token is described as having several primary functions within the ecosystem.^[4]

• Verification and Identity: The token is used to power user verification processes and is required for performing various actions related to managing one's on-chain identity in the Cerulean Hub.^[3]
• Scoring: The token plays a functional role in the mechanisms related to the credibility scoring system.^[6]
• Service Payments: It is used as a payment method within the Service Marketplace. The project has indicated that transactions made in $CER may offer discounted rates.^[2]
• Partner Wall Access: Projects are required to hold $CER tokens and pass a verification process to be featured on the Partner Wall.^[2]
• Community Rewards: The token is intended for distribution to users as rewards for positive contributions to the ecosystem and for maintaining a high reputation score.^[2]

Governance

The $CER token is designated as a governance token. According to the project's roadmap, the launch of its community governance model was targeted for Q3 2026, which would allow token holders to participate in protocol decisions.^[2]

Roadmap

The project's roadmap for 2026 outlines several key milestones scheduled throughout the year.

• Q1 2026:
  • Deploy LaunchHub Platform
  • Release Partner Wall
  • Token Generation Event (TGE)
• Q2 2026:
  • Launch Universal Identity Layer
  • Onboard Service Providers
  • Beta Testing with Select Projects
• Q3 2026:
  • Release Public API for Verification
  • Integration with Major DeFi Protocols
  • Launch Community Governance
• Q4 2026:
  • Multi-chain Expansion (Solana)
  • TON Network Integration
  • Mobile App Beta Release

The successful completion of these roadmap items would represent the phased rollout of Cerulean Labs' core infrastructure, integrations, and decentralized governance.^[2]

Team

The development of the protocol is managed by Cerulean Labs. Key team members associated with the project include:

• Ruby (CEO & Founder)
• Ella (Head of Socials)
• Daniels (Head of Strategy)
• Ten (Outreach Manager)

Further details on the team's background were not provided in the source materials.^[2]

Partnerships

The source material describes a "Partner Wall" designed to showcase integrated platforms, tools, and ecosystems that leverage Cerulean Labs' identity layer. However, as of February 2026, specific confirmed partnerships have not been publicly listed.^{[4] [2]}