10101.art is a platform that aims to connect physical blue-chip artworks with on-chain ownership through the use of Non-Fungible Tokens (NFTs). The project focuses on making masterpieces by artists such as Pablo Picasso, Banksy, and Andy Warhol accessible for collective ownership, allowing collectors to associate the art with their digital identity. [1]
10101.art operates at the intersection of fine art and blockchain technology, with a model centered on converting physical artworks into on-chain Real World Assets (RWAs). The platform's stated mission is to enhance the accessibility of fine art and transform the ownership experience into a more personal and secure endeavor. It sources original art pieces from renowned artists, many of which would otherwise be held in private collections and rarely seen by the public. By structuring the ownership on-chain, 10101.art seeks to provide transparent provenance records, secure custody arrangements, and structured participation for its community of collectors. Its philosophy is that blockchain technology can supplement the emotional and cultural value of art ownership by providing a clear and immutable structural framework. The platform's target audience consists of collectors who view art not just as an asset, but as a form of self-expression and a means to signal their taste and cultural standing. To facilitate this, 10101.art arranges for the professional custody and public exhibition of the artworks within its portfolio.
The project has reported several milestones, including the sale of an original Andy Warhol artwork, major releases involving pieces by Banksy and Picasso, and a month-long exhibition in Dubai in partnership with Emaar. The platform has also stated it has curated a vaulted portfolio of blue-chip art valued at over $10 million.[1] [3]
The 10101.art marketplace functions as a curated platform where collectors can purchase works associated with well-known artists as well as contemporary creators. The site organizes listings into presale events, pieces available for immediate purchase, and forthcoming releases. Buyers can complete transactions through connected crypto wallets, external crypto payments, or standard bank card methods. After a purchase is finalized, ownership is recorded on the blockchain, providing a verified link between the buyer and the corresponding physical artwork. [4]
Art Points function as a non-monetary rewards system used within the 10101.art platform. Participants can earn points through activities such as acquiring artwork shares, joining discussions, or taking part in platform events. These points do not hold financial value and their availability or use may change at the company’s discretion. [5]