Alessandro Brigato is a blockchain and marketing professional and the CEO of TokNox, a tokenization platform on blockchain that allows users to notarize, store, and sign any digital asset. ^[1][7]

Education

Brigato pursued a degree in law at the University of Rome Tor Vergata from 2005 to 2012, earning a Dottore in Giurisprudenza with a thesis on the Fiat-Chrysler merger. He then obtained a Master’s degree in Sports Economics and Management from 24ORE Business School in 2013, with a project focused on a marketing plan for Virgin Active. In 2013, Brigato earned an English course certificate from the Wall Street Institute in Rome. He returned to 24ORE Business School in 2017 for an Executive Master’s in Welfare Aziendale, followed by a Master’s in Digital Marketing and Communication from 2017 to 2018, focusing on digital tools and marketing strategies. In 2021, he completed a Blockchain Technology & Management course at The Future School | Ateneo Impresa. He further specialized with a Master's degree in Blockchain & Digital Assets from AIO Blockchain LAB in 2022, contributing to the blockchain sector's growth. ^[2]

Career

Brigato began his career as a co-founder and CMO of Roma Poker from 2007 to 2009, managing marketing, communications, and event organization. In 2013, he interned with Master Group Sport, contributing to marketing projects for the Serie A TIM and completing his internship with Believent, where he worked on institutional agreements and project development under prominent figures in Italian football. Brigato briefly worked with SHARE NOW in 2014, helping launch the Car2Go project in Rome. ^[3]

He joined Mutua MBA in late 2014, focusing on digital marketing strategies, content marketing, and SEO optimization while overseeing social media and web presence improvements. In 2016, Brigato assumed the Marketing and Communications Manager role for Health Italia. He later took on responsibilities as Investor Relator from 2018 to 2019, managing investor relations and financial communications. ^[3]

In 2019, Brigato became project manager at Area51, a company formed under Cornelia Capital Holding, overseeing marketing and communications projects. Before this, he served as senior marketing project manager at H-Digital from 2019 to 2021 and head of marketing at 8 Production from 2021 to 2022. He also worked as Chief Marketing Officer for Folks.Finance between 2022 and 2023. Since July 2022, Brigato has served as project manager at Blockchain Italia and conference event manager for Blockchain Forum Italia, managing projects and events in the blockchain sector. In December 2023, he was appointed CEO of TokNox. ^[3]

Panels

About TokNox

At Decipher 2024, Brigato introduced the TokNox tokenization platform built on the Algorand blockchain. TokNox aims to address issues related to data management and digital processes by offering a notarization service that ensures proof of existence, immutability, and transaction history. Initially part of Blockchain Italia, TokNox evolved from their previous product, Dedit, and has engaged with regulators to ensure compliance with European digital identity standards. The platform targets both real-world asset management and digital document processes, with plans to launch in September 2024, followed by further development in smart contracts and workflow editing features. ^[4]

TokNox Pitch

In his presentation at CES 2024, Brigato introduced TokNox, a platform developed by Blockchain Italia. The platform, built on blockchain technology, allows notarizing, managing, storing, and signing digital files. It aims to tackle issues like fake content and plagiarism while enhancing transparency in document management. TokNox integrates tokenization to validate workflows and ensure regulatory compliance. Brigato highlighted the platform's focus on the electronic signature market, with broader applications in the real-world asset sector. Having tested its solutions in Italy and selected for the European Blockchain Sandbox, TokNox offers flexible membership plans for consumers and businesses, including customizable options. He also discussed plans for further development, including a mobile version in 2024 and the company’s search for funding to expedite growth. ^[5]

Real World Assets

At ETH Milan 2023, Brigato participated in a panel discussion with Simone Romano (IoTeX), Giorgio Giuliani (Backed Fi), and Francesco Biviano (Arcton). It centered on the challenges and opportunities of tokenizing real-world assets (RWAs) within decentralized finance (DeFi). Each panelist introduced their respective companies and discussed their involvement in tokenizing assets like U.S. Treasury bills, stocks, and shares, particularly focusing on regulatory hurdles and technical barriers. Key points included the growing interest in tokenizing Treasury bills due to their stable returns, the importance of infrastructure and compliance in enabling RWA tokenization, and the complexities of adhering to regulations across different jurisdictions. The panelists acknowledged that while tokenizing real estate and other non-liquid markets offers potential, such developments are still years away, and current efforts focus on financial assets with clearer regulatory pathways. ^[6]