Jeremy Horn is the co-founder and Chief Operating Officer (COO) of Xterio, a blockchain gaming platform focused on developing mobile and web3 games. He brings extensive experience from the gaming industry to his role at Xterio, where he helps oversee the company's strategic operations and business development initiatives. ^{[1] [10]}

Overview

Jeremy Horn has established himself as a notable figure in the gaming industry, with particular expertise in business strategy and operations. Before co-founding Xterio, Horn held leadership positions at major gaming companies, including Jam City, where he served as Vice President of Business & Strategy. His career trajectory demonstrates a progression from traditional gaming into the blockchain and web3 gaming space, where he now focuses on building Xterio's ecosystem of interoperable games and digital assets. Horn's experience spans business development, strategic planning, and operational management across multiple gaming platforms. ^{[1] [2] [10]}

Education

Jeremy Horn's educational background is diverse, reflecting his multifaceted career in both law and the gaming industry. He began his higher education at Paris-Pantheon-Assas University, where he earned a Law Licence in Droit from 2004 to 2007. Following this, he pursued a Master 2 in Project Management and Business at Rubika, specializing in video game production from 2009 to 2011. During his time at Rubika, Horn was trained in project management and game design, learning management theories and project management practices, as well as gaining proficiency in related software. He also developed several video games alongside fellow students and served as the project manager for a student project, showcasing his leadership and collaborative skills early on. Additionally, Horn holds a Fashion Design Master from ESMOD International, completed between 2007 and 2009, where he was an active member of the student council. His educational journey also includes a brief period studying Science Politique at IPSUP in 2004-2005, and he completed his Baccalauréat in French Literature at Saint Martin de France from 2001 to 2004. ^{[10] [11] [12]}

Career

Jeremy Horn began his career in the gaming industry, eventually rising to a leadership position at Jam City, a prominent mobile gaming company. At Jam City, Horn served as Vice President of Business & Strategy, where he likely contributed to the company's growth and strategic initiatives in the competitive mobile gaming market. During this period, he would have gained valuable experience in mobile game monetization, user acquisition strategies, and business development that would later inform his work in the blockchain gaming space. ^[1]

In 2022, Horn co-founded Xterio alongside other gaming industry veterans. The company launched with significant backing, raising $40 million in funding to develop high-end mobile games incorporating web3 technology. As COO of Xterio, Horn works alongside CEO Michael Tong (former FunPlus CSO and NetEase COO) and other experienced executives including CFO Ryan Cheung and General Counsel Derrick Boo.

At Xterio, Horn has been instrumental in developing the company's vision for a gaming ecosystem that integrates blockchain technology, NFT interoperability, and AI capabilities. The platform aims to create an interconnected universe of games where players can use their digital assets across multiple titles. Under Horn's operational leadership, Xterio has worked to develop both the technological infrastructure for this ecosystem and the individual game titles that will populate it.

Horn has helped shape Xterio's approach to blockchain gaming, which emphasizes accessibility ("For Everyone, Everywhere") while incorporating sophisticated technological elements like AI agents, an emotional chat engine, and web3 integration. The platform's development under Horn's co-leadership has focused on creating player services that simplify the blockchain gaming experience while also providing robust developer services and support to encourage third-party participation in the ecosystem.

One of the notable projects developed under Horn's leadership is Overworld, a game that incorporates AI companions. This project exemplifies Xterio's approach to combining gaming with emerging technologies like artificial intelligence and blockchain.

Horn's approach to business development at Xterio has involved securing strategic partnerships and building a token economy centered around the XTER token. This token serves multiple functions within the Xterio ecosystem, including governance, staking, and in-game utility. The economic model developed under Horn's co-leadership aims to create sustainable value for both players and developers within the Xterio platform.

Horn maintains a social media presence where he occasionally shares insights about the gaming industry and Xterio's developments. His Twitter handle is @HeyJeremyHorn, where he engages with the gaming and blockchain communities.

Beyond his operational responsibilities, Horn is part of Xterio's governance structure. The Xterio Foundation, which oversees the broader ecosystem, includes Council Chairman Brett Krause (FunPlus CIO and former President of J.P. Morgan China), and Council Members Chris Petrovic and Yitao Guan. ^{[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]}

Interviews

Challenges and Opportunities in Web3 Gaming #01

According to Jeremy Horn, Web3 companies must look beyond mere technological innovation and prioritize solid strategies for user engagement, retention, and monetization. While blockchain and NFTs unlock exciting new possibilities, Horn argues that today’s real competitive edge lies in attracting genuine players and keeping them active over the long term.

In his conversation with Leon Abboud, Horn highlighted the launch of Age of Dyno, the first mobile strategy game with a Web3 component, as a pivotal example. This release not only opens doors to previously unreachable markets but also showcases how NFTs can enrich storytelling. Yet he cautions that digital assets only deliver true value when transactions are seamless and intuitive, avoiding cumbersome processes that risk alienating players.

A central theme of the interview was Horn’s rationale for building a Layer 2 solution instead of creating a standalone blockchain. He explains that an L2 inherits Ethereum’s security and existing user base, granting immediate scalability and liquidity without the high costs of developing and marketing a new protocol. Still, he emphasizes that technology alone isn’t enough: efficient distribution and acquisition campaigns must focus on cultivating engaged users rather than inflating speculative numbers.

In an increasingly competitive landscape, marked by tighter advertising regulations and growing privacy concerns, Horn believes that a game’s longevity will hinge on the quality of the experience rather than the hype generated at launch. Striking the right balance between usability, affordable NFT pricing, and genuine in-game utility, he says, is essential to building sustainable economies that benefit both creators and players.

Finally, Horn advocates for collaboration between Web2 veterans and Web3 pioneers. By sharing lessons learned and challenges overcome, he suggests, the industry can accelerate its maturation and help new founders avoid common pitfalls, focusing early on the business fundamentals that ensure financial health and organic growth. ^[13]