MiL.k is a blockchain-based loyalty point integration platform operated by the MiL.k Alliance. It enables users to aggregate, exchange, and utilize rewards points from various lifestyle service companies through its native digital asset, the MiL.k Coin (MLK). ^[1]

Overview

The MiL.k platform addresses the common issue of fragmented and underutilized customer loyalty points. Consumers often accumulate points from numerous services such as airlines, hotels, retail stores, and entertainment venues. These points are typically confined to the ecosystem of the issuing company, subject to expiration dates, and often insufficient in quantity for meaningful redemption. This results in a significant amount of value being lost or forgotten by consumers. MiL.k aims to solve this by creating a unified, liquid marketplace for these disparate assets. ^{[1] [2]}

By leveraging blockchain technology, MiL.k allows users to connect their various membership accounts within a single mobile application. They can then convert their scattered loyalty points into MiL.k Coin (MLK), the platform's native utility token. This process transforms illiquid, siloed points into a single, tradable digital asset. Users can hold MLK, trade it on external cryptocurrency exchanges, or exchange it back into the loyalty points of any other partner service within the MiL.k Alliance, often at preferential rates. The platform's core objective is to unlock the latent value of loyalty points, giving consumers greater flexibility, control, and utility over their earned rewards. The exchange rates between different loyalty points and MLK are determined by market dynamics of supply and demand within the ecosystem, creating a transparent valuation mechanism. ^[1]

History

The MiL.k project began its public-facing activities in August 2019 with the creation of its official X (formerly Twitter) account. The platform's initial strategy focused on building a strong foundation in the South Korean market by forming the "MiL.k Alliance" with major domestic companies. Foundational partners included Yanolja, a leading online travel agency; Lotte L.POINT, one of the country's largest integrated retail loyalty programs; and Jin Air, a prominent low-cost airline. These early partnerships were crucial in establishing a user base and demonstrating the platform's value proposition across key lifestyle sectors. ^[2]

As the platform grew, it continued to expand its network and enhance its technology. A significant technical milestone occurred on March 1, 2025, when MiL.k migrated its mainnet to Arbitrum, an Ethereum Layer-2 scaling solution. This move was aimed at improving transaction speed, reducing costs, and facilitating the project's expansion into the global Web3 ecosystem. Following the migration, the MiL.k mobile application was updated to version 3.0.0 to support the new network. The project's global ambitions were further highlighted by a marketing collaboration with AirAsia rewards and The Sandbox announced on October 23, 2024, and a partnership with the Web3 credential network Galxe on April 23, 2025, to connect its Korean user base with a wider audience. ^[1]

The project has also focused on increasing the liquidity and accessibility of its native token. On August 16, 2025, the MiL.k Coin (MLK) was listed on Binance Alpha, a platform for discovering new digital assets, which was followed by a press release on August 18, 2025, emphasizing the project's potential as a global loyalty platform. In September 2025, MiL.k announced a strategic integration with BNB Chain to support its global expansion, launching a "USD1 Loyalty Hub" campaign that reportedly attracted over 60,000 participants and generated significant trading volume for MLK. Throughout its development, the platform has consistently engaged its user base through promotional events, such as collaborations with SUPERWALK and OK Cashbag. ^{[1] [2]}

Technology

Platform Features

The MiL.k ecosystem is primarily accessed through its mobile application, which serves as a central hub for managing and exchanging loyalty points. The platform's core functionalities are designed to provide a seamless user experience for integrating traditional Web2 loyalty programs with Web3 technology. ^[1]

Key features of the MiL.k platform include:

• Loyalty Account Integration: Users can link their existing membership accounts from various partner companies directly within the MiL.k app. This integration allows the platform to read the user's point balances from different services in real-time.
• Point-to-Token Exchange: The platform allows for the conversion of loyalty points from any partner service into MiL.k Coin (MLK). This feature enables users to consolidate small, scattered point balances from multiple programs into a single, usable digital asset.
• Token-to-Point Exchange: Users can exchange their MLK tokens back into the loyalty points of any partner service within the alliance. This creates cross-platform interoperability, allowing a user to, for example, convert airline miles into points for a convenience store or movie tickets.
• Market-Driven Pricing: The exchange rates between loyalty points and MLK are not fixed but are determined by supply and demand within the platform's internal market. This dynamic pricing mechanism reflects the real-time value of each type of loyalty point.
• Discounted Purchases: The platform often provides opportunities for users to acquire goods, services, or discount vouchers from partner companies using their MLK or integrated points, sometimes at more favorable rates than using traditional payment methods.
• External Asset Transfer: As a digital asset, MLK can be transferred from the MiL.k app to external cryptocurrency exchanges. This allows users to trade MLK for other cryptocurrencies or convert it into fiat currency, giving tangible monetary value to their loyalty points.

These features collectively work to transform static loyalty points into a dynamic and liquid asset class. ^{[1] [2]}

Blockchain Integration

Initially launched on another blockchain, the MiL.k project executed a strategic mainnet migration to Arbitrum One on March 1, 2025. Arbitrum is a Layer-2 scaling solution for the Ethereum blockchain, designed to provide faster and cheaper transactions while maintaining the security of the underlying Ethereum network. The migration was a critical step in MiL.k's roadmap to scale its operations and expand its services globally. By moving to Arbitrum, the platform can offer its users a more efficient experience with significantly lower transaction fees (gas fees) and near-instantaneous confirmation times, which are essential for the high-volume, low-value transactions typical of loyalty point exchanges.

This technological shift also positioned MiL.k more firmly within the decentralized finance (DeFi) and broader Web3 ecosystem, enabling easier integration with other decentralized applications (dApps) and protocols. Following the migration, MiL.k was reported to have ranked 2nd among Social dApps on the Arbitrum network in June 2025, indicating strong user activity on the new chain. ^[1]

Ecosystem and Partnerships

The core strength of the MiL.k platform lies in the "MiL.k Alliance," a diverse and expanding network of partner companies from various lifestyle sectors. This network creates a comprehensive ecosystem where users can earn and spend their rewards across different aspects of their daily lives, significantly increasing the utility of their loyalty points. The alliance includes partners from travel, retail, entertainment, and technology. ^[1]

Travel and Hospitality

• Yanolja: A leading South Korean online travel agency and leisure platform.
• Jin Air: A South Korean low-cost airline.
• AirAsia: A major Malaysian multinational low-cost airline.
• Daily Hotel: A mobile application for hotel bookings.
• Travala.com: A travel booking platform that accepts cryptocurrency payments.
• Ambassador Seoul Pullman: A major hotel in Seoul.

Retail and Commerce

• Lotte L.POINT: One of South Korea's largest integrated loyalty programs, with a vast network of retail partners.
• Shinsegae Duty Free: A major duty-free retailer in South Korea.
• CU: A leading convenience store chain in South Korea.
• OK Cashbag: A popular loyalty program in South Korea operated by SK Planet.
• GetPlus: An Indonesian multi-brand loyalty program.

Entertainment and Culture

• Megabox: A major cinema chain in South Korea.
• Interpark: A South Korean e-commerce platform specializing in ticketing for events and performances.
• The Sandbox: A decentralized gaming metaverse platform.

Technology and Web3

• Arbitrum: The Layer-2 blockchain network on which the MiL.k platform operates.
• BNB Chain: A strategic blockchain partner for global expansion initiatives.
• Galxe: A Web3 credential data network used for community building and marketing campaigns.
• SK Planet: A data and technology company and the operator of OK Cashbag.
• Stagefive: A communication and Internet of Things (IoT) company.

The diversity of these partnerships allows for a wide range of point conversion possibilities, enhancing the overall value proposition for users. ^{[1] [2]}

MiL.k Coin (MLK)

MiL.k Coin (MLK) is the native utility token of the MiL.k platform and functions as the central pillar of its ecosystem. It is designed to serve as a bridge asset that connects disparate loyalty point systems, enabling seamless value transfer between them. ^[1]

The primary utilities of the MLK token are:

• Medium of Exchange: MLK acts as an intermediary currency for all transactions on the platform. Users do not trade points directly with each other; instead, they convert points to MLK and then use MLK to acquire other points. This standardizes the value of all integrated loyalty programs.
• Value Unification: The token provides a common denominator for valuing different types of loyalty points. The market-based exchange rate between points and MLK reflects the perceived value and demand for each specific loyalty program.
• Liquidity Provision: MLK transforms traditionally illiquid assets (loyalty points) into a liquid digital asset. This liquidity allows users to cash out their rewards by trading MLK on external cryptocurrency exchanges, giving their points real-world monetary value.
• Incentivization: The platform's design often encourages transactions using MLK by offering better exchange rates or exclusive discounts, thereby driving demand and circulation of the token within the ecosystem.

Following the mainnet migration, MLK operates as a token on the Arbitrum One network. The token is listed on numerous global and South Korean cryptocurrency exchanges, including Upbit, Bithumb, Coinone, KuCoin, Gate.io, Huobi, Bybit, Crypto.com, and Binance Alpha, which provides broad market access for users. ^{[1] [2]}

Company

The MiL.k project is operated by Milk Partners Co., Ltd., a company based in Seoul, South Korea. The entity is also referred to as Milk Alliance Inc. in official documentation. The company's location in South Korea places it in a dynamic market with high rates of technology and cryptocurrency adoption, which has been instrumental in its early growth and partnership acquisitions. ^{[1] [2]}