My Standard is a blockchain-based data marketplace designed to enable individuals to control, own, and monetize their personal data. The platform's initial market focus is the hiring and talent acquisition industry, providing a mechanism for users to receive compensation for sharing their professional information with companies. ^{[1] [2]}

Overview

My Standard operates within the "DataFi" (Data Finance) sector, which frames personal data as a valuable financial asset belonging to the individual. The project's stated goal is to provide an alternative to traditional Web2 data models, where corporations often collect and monetize user data without direct compensation to the individual. The platform allows users to store their professional and personal information within a mobile application and gives them the authority to approve or deny requests from companies seeking access to that data. When a user agrees to share their information, they are compensated with the platform's native utility token. ^{[1] [2]}

The project was founded in the United States and has been in development since 2021. Its mobile applications for iOS and Android were launched in the U.S. in May 2024, with a mainnet launch reported in January 2025. The platform aims to remove intermediaries from the data exchange process, positioning the user as the primary beneficiary of their data's value. ^{[1] [2]}

Products

My Standard's ecosystem is centered around two primary products, one currently active and one in development.

My Standard Mobile App

The core product for individual users, available on iOS and Android devices in the United States. The application functions as a secure digital vault where users can store, manage, and control their personal and professional data. It serves as the primary interface for users to interact with data requests from companies and receive rewards for sharing their information. ^[1]

My Standard Data Stores

A planned product designed for corporate clients and brands. This feature is intended to allow companies to establish a dedicated presence on the My Standard platform. Through these Data Stores, companies would be able to monetize their own networks and access verified data from the broader marketplace, creating sub-economies within the ecosystem. ^[2]

Features

• For Users

The system is built around the principle of data ownership and control. Individuals store their data within the mobile application and have the final authority to approve or deny any company's request for access. When a user consents to share their data, they are compensated with the platform's native token, $MYST. The platform also includes an anonymity option, allowing users to participate in the data marketplace and earn rewards without revealing their personal identity. ^[1]

• For Companies

The platform provides a channel to request access to user-provided data for purposes such as recruitment or market research. To initiate a data request, companies must use $MYST tokens. In addition to accessing data, companies are also incentivized with token rewards for contributing to the network's data verification and overall quality. However, these rewards are designated for in-network use only, such as paying for future data access, and are not intended to be sold on the open market. ^[2]

Use Cases

• Hiring and Recruitment: The platform's primary launch use case allows job candidates to get paid for sharing their professional profiles and credentials with potential employers. This model aims to compensate individuals for their participation in the recruitment process.
• On-Chain Credentialing: A planned integration with Chainlink is intended to enable the verification of academic degrees and other credentials on the blockchain.
• AI Data Tools: The project's roadmap includes the development of artificial intelligence tools that would reward users for contributing their data to train AI models.
• Future Data Verticals: The platform plans to expand its marketplace to include additional data categories, such as medical records, credit reports, academic research, and advertising data. ^[2]

Architecture

For cross-chain functionality, My Standard integrated Chainlink's Cross-Chain Interoperability Protocol (CCIP) in December 2024. This integration allows the $MYST token to be transferred between the Avalanche, Ethereum, and Base networks using a burn-and-mint mechanism, which enhances the token's liquidity and accessibility across different blockchain ecosystems. The platform also has plans to use Chainlink's services for on-chain credential verification. ^[2]

To ensure the security of digital assets, the platform utilizes Fireblocks for its custody solutions. For user onboarding, My Standard has integrated Web3Auth, a service that simplifies the user authentication and wallet creation process, aiming to make the platform more accessible to individuals who may not be familiar with Web3 technologies. The project also uses Lightcast for labor market data and analytics to support its initial focus on the hiring industry. ^{[1] [2]}

Tokenomics

The $MYST token was built on the Avalanche blockchain and formatted as an ERC-20 token with Chainlink CCIP 1.5+ integration. The total supply is capped at 1,000,000,000 tokens, with less than 10% allocated to presale participants to encourage long-term network stability. ^[3]

Token Utilities

• It serves as the primary reward mechanism for users who choose to share their data with companies.
• It is used by companies as the form of payment to request access to user data.
• It functions as an incentive, rewarded to companies that help verify and strengthen the quality of the network's data.
• It enables users to access platform services, such as applying for jobs.
• It can be staked by users to earn additional rewards.
• It grants holders the ability to vote in the platform's governance system. ^[2]

Governance

The $MYST token is integral to the platform's "soft governance" model. Token holders are granted voting rights, allowing them to participate in decisions related to the project's development and direction. This system is intended to give the community a voice in the platform's evolution. ^[1]

Partnerships and Backers

• Launch Partners:
  • Wipro, a global information technology and staffing firm. ^[2]
• Investors:
  • Winklevoss Capital
  • Ava Labs
  • Gaingels
  • Iron Key Capital
  • GDA Capital
  • MoonbootsDao ^[2]

Team

Core Team

• Adam Zec: Chief Executive Officer (CEO)
• Josh Sklut: Chief Product Officer (CPO)
• Andy Pierz: Legal
• Timo Weiland: Brand
• David Yu: Product
• Jamie Gold: Growth ^[1]

Board of Advisors

• Zane Zumbaleh: IBM
• Brian Aznar: Republic
• Jonathan Kestenbaum: AMS ^[2]