PLRL is a consumer-facing digital ecosystem developed by Verasity, designed to function as an "internet equity layer." The platform aims to use blockchain-based infrastructure to redistribute the economic value generated from user data, digital content, and advertising among the participants who create it. ^{[1] [2] [3]}​

Overview

PLRL is an initiative by Verasity that seeks to introduce a new model for value distribution on the internet. The project's name is derived from the word "plural," reflecting its core principle that value created online by multiple participants should be shared among them rather than accumulating with a single, centralized entity. The system is designed to use "on-chain rails" to manage and distribute a share of the internet's economic output to the users and creators who generate the underlying value through their data and content contributions. The project was introduced in late 2025 and early 2026, representing an expansion of Verasity's established business-to-business (B2B) ad tech infrastructure into a new business-to-consumer (B2C) and crypto-native domain. PLRL is positioned as the consumer-focused arm of the Verasity ecosystem, while Verasity continues to focus on its core B2B ad tech solutions.

The ecosystem is designed to serve four primary groups: general internet users, content creators, brands or enterprises, and publishers. It provides distinct functionalities for each group, all interconnected through the native utility token, $PLRL, which coordinates the flow of value across the platform's suite of products. The token is scheduled to launch in the first half of 2026. ^{[1] [2] [5]}

Products

Data Vault

The Data Vault is a consent-based repository that allows individuals to opt in to contributing and staking profile data within the PLRL ecosystem. Contributed data is treated as a revocable, tokenized asset that may generate rewards while staked and can be withdrawn and removed at the user’s discretion. ^[3]

Content Marketplace

The Content Marketplace enables creators to upload and stake video content, making it available for licensing or for commissioned use by brands and third parties. Uploaded media is organized into a managed inventory intended to facilitate reuse and distribution, with creators receiving compensation in the ecosystem’s native token. ^[4]

Smart Delivery

Smart Delivery is an automated content and advertising delivery system that applies machine learning to select and distribute media based on user context. It operates within the PLRL player and can be integrated with external publisher platforms, with the objective of improving relevance and delivery efficiency. ^{[1] [5]}

Ecosystem

• People (Users): General internet users who can stake their consented data in the Data Vault. In return, they earn rewards and contribute to datasets that power the ecosystem's ad tech research, while potentially receiving more relevant advertising. ^[2]
• Creators: Content creators who produce and stake original video content in the Content Marketplace. They earn royalties from brands that license their content for commercial use. ^[1]
• Brands and Enterprises: Businesses that use the platform to access and license vetted, creator-made content for their marketing campaigns. They can also utilize the anonymized datasets for marketing insights and the Smart Delivery system for more effective advertising. ^[4]
• Publishers: Website and application owners can integrate the system to serve more relevant ads to their audience. This is intended to help them improve user experience and potentially retain a larger share of advertising revenue. ^[1]

Use Cases

• For Users: To monetize personal data in a secure, consented, and controlled manner by staking it within the Data Vault to earn yield and power ad tech R&D.
• For Content Creators: To establish a direct revenue stream by uploading, staking, and licensing original video content via the Content Marketplace to a global pool of brands.
• For Brands and Enterprises: To access and license a library of authentic, creator-made video content for marketing materials and to use anonymized datasets for market research and insights.
• For Advertisers: To procure creator content for campaigns and improve advertising return on investment (ROI) through the AI-driven Smart Delivery system that targets audiences more effectively.
• For Publishers: To integrate the system to serve higher-quality, more relevant advertisements to their audiences, with the goal of improving user engagement and revenue generation. ^[1]

Road Map

Phase 1 – Token Launch: Introduction of the $PLRL token in the first half of 2026, establishing the ecosystem’s economic layer to support staking, rewards, and access prior to product availability.

Phase 2 – Ecosystem Activation: Expansion of the PLRL ecosystem through awareness initiatives, broader exchange support, and the onboarding of early partners to build an initial base of engaged participants.

Phase 3 – Product Rollout: Gradual release of PLRL products, including the Data Vault, Content Marketplace, and Smart Delivery, as they meet internal standards for security, usability, and scalability. ^[5]

Tokenomics

PLRL uses the PLRL token ($PLRL) as its native ERC-20 utility asset on the Base blockchain. The token functions as the economic layer through which participation and value exchange are organized across the PLRL ecosystem. The total supply is capped at 10 billion tokens, with further minting disabled at the smart-contract level. ^{[1] [3] [5]}

Token Utilities

• Staking: Tokens may be staked to associate data and content with the ecosystem and to enable differentiated participation or reward tiers.
• Rewards: $PLRL serves as the unit through which contributors receive compensation for providing data, content, or activity.
• Access: Brands and enterprises use $PLRL to access PLRL products, creator inventory, and anonymized datasets. ^[5]