Presale.gg is a service platform that offers a managed, embeddable Web3 payment widget for cryptocurrency token presales. The service is aimed at emerging blockchain projects, including meme coins and Play-to-Earn (P2E) gaming ventures, to facilitate their initial token offerings. The platform operates by having its team handle the technical setup and integration for client projects, providing an all-in-one solution for fundraising. ^[1]​

Overview

Presale.gg provides a full-service solution designed to simplify the process of conducting a token presale, also known as an Initial Coin Offering (ICO). The core product is a payment widget that can be integrated into a project's website or mobile application, allowing them to accept payments for their new tokens. The platform's target audience consists of Web3 developers and teams launching new cryptocurrencies who require a streamlined method for managing initial fundraising rounds. ^[1]​

The service model is that of a managed provider, where the Presale.gg team undertakes the technical implementation on behalf of the client. This includes configuring smart contracts, setting up the payment gateway, and customizing the widget's appearance. The stated goal is to remove the development burden from the client project, allowing them to focus on marketing and community building. The platform positions itself as a comprehensive solution by combining payment processing with analytics, marketing tools, and token management features. ^[1]​

Services and Features

Presale.gg outlines a number of features integrated into its platform, designed to cover the lifecycle of a token presale from payment acceptance to community engagement and analytics. ^[1]​

Core Functionality

The central component of the service is the embeddable payment widget. The Presale.gg team handles the integration of this widget into a client's existing online presence, such as their official website. The platform offers full customization of the widget's design, allowing it to be tailored to match a project's specific branding, color scheme, or existing Figma design files. Furthermore, the service is built to be multi-chain, enabling it to support projects launching on various blockchain networks. ^[1]​

Payment Processing

The platform is equipped to handle payments through multiple methods to broaden accessibility for potential investors. ^[1]​

Cryptocurrency Payments

The widget accepts a wide array of digital currencies for token purchases. The platform states it supports over 100 different cryptocurrencies, including major assets like Bitcoin (BTC), Ethereum (ETH), Tether (USDT), USD Coin (USDC), Binance Coin (BNB), Solana (SOL), and Polygon (MATIC). When a user makes a payment with one of these cryptocurrencies, the system processes the transaction using real-time conversion rates to determine the equivalent value for the presale token. ^[1]​

Card Payments

To cater to a non-crypto-native audience, Presale.gg also facilitates payments via credit and debit cards. This feature is intended to lower the barrier to entry for individuals who may not own cryptocurrency but wish to participate in a token presale, thereby potentially increasing the project's reach. ^[1]​

Token Management and Presale Structure

The platform includes several features for structuring the presale and managing the tokens sold. ^[1]​

Staking

A staking feature is available, allowing buyers to lock their newly purchased presale tokens for a specified period. During this lock-up phase, which occurs during the presale itself, participants can earn additional token rewards. This mechanism is designed to incentivize early holding and reduce immediate selling pressure once the token becomes publicly tradable. ^[1]​

Multi-Stage Presales

Projects can configure their presales to have multiple, distinct stages. The platform supports the creation of an unlimited number of stages, each with its own specific parameters, such as token price, bonus percentages for buyers, and allocation limits. The widget can be set to transition automatically from one stage to the next based on predefined triggers, like the total amount of funds raised or the expiration of a set time period. ^[1]​

Smart Contracts

As part of its managed service, Presale.gg handles the setup and deployment of smart contracts. These contracts are described as being secure and transparent, managing the automated delivery of tokens to buyers' wallets upon the conclusion of the presale. ^[1]​

Analytics and Reporting

Clients are given access to an analytics dashboard that provides real-time data and tracking of the presale's performance. This tool is designed to offer insights into the fundraising progress and buyer demographics. Key metrics available on the dashboard include:

• Total funds raised
• Total number of buyers
• Geographic distribution of buyers displayed on a world map
• A complete history of all transactions
• Breakdowns of payments by method (e.g., ETH, USDT, Card)
• Performance tracking for the referral system

These analytics enable projects to monitor their presale's success and make data-informed decisions. ^[1]​

Operational Process

Presale.gg describes a three-step process for onboarding and launching a project on its platform, which is designed to require no direct development work from the client. ^[1]​

1. Contact: The process begins when a prospective client submits their project information through a contact form on the Presale.gg website. This typically includes the project name and contact details.
2. Setup: Following the initial contact, the Presale.gg development team takes over the technical-heavy lifting. This stage involves integrating the payment widget, customizing its design, setting up the payment gateway, and configuring the presale's smart contracts. The platform states that this entire setup process takes between 3 to 5 days to complete.
3. Launch & Track: Once the setup is finalized, the project's presale goes live. The client can then use the provided analytics dashboard to monitor sales, buyer data, and referral performance in real-time.

This managed process is a key part of the platform's value proposition, alongside its claim of offering low fees and fast integration. ^[1]​

Market Adoption and Metrics

To demonstrate its market presence and performance, Presale.gg publicizes several key metrics on its website. According to the platform, it has facilitated the raising of over $57 million in total funds for more than 50 different projects since its inception. ^[1]​

Portfolio and Case Studies

Presale.gg lists several client projects on its website as case studies, highlighting the amount of funds each raised using its presale widget. ^[1]​

Highlighted Case Studies:

• Qubetics: Described as a Layer 1 blockchain project. It reportedly raised over $18 million.
• BTFD: A meme coin on the Ethereum network that incorporated staking and a Play-to-Earn game. It reportedly raised over $7 million.
• Moonbag: An Ethereum-based meme coin featuring staking and buyback mechanisms. It reportedly raised over $5 million.

Other projects mentioned as clients that have used the service include Pepe GPT, Arctic Pablo, and The Last Dwarfs. ^[1]​

Terminology

In its FAQ section, Presale.gg provides definitions to differentiate between common token sale models in the cryptocurrency industry, providing context for the service it offers. ^[1]​

• Presale: Defined as a token sale event that takes place before a token is listed for public trading on exchanges. Presales typically offer tokens at their lowest price point to attract early supporters and secure initial funding and community backing for the project.
• ICO (Initial Coin Offering): Described as a broader term for public token sales. The platform notes that ICOs often come with more stringent regulatory requirements compared to private or early-stage presales.
• IDO (Initial DEX Offering): Characterized as a token sale that launches directly on a decentralized exchange (DEX). This model allows for immediate liquidity and trading upon the conclusion of the sale. ^[1]