Cryptic is a marketing and advertising agency founded in 2020 that specializes in the blockchain and Web3 industries. The agency provides a range of services designed to help projects with market entry, growth, and brand visibility, operating under the tagline "Turning Blocks into Brands." ^[1]

Overview

Cryptic was established in 2020 by founder Arya Nedaee with the stated mission of assisting blockchain-based projects in building and scaling their operations. The agency positions itself as a full-service firm that guides clients from their initial concept to full market adoption. It has a global presence, with strategic offices located in Dubai (UAE), Amsterdam (Netherlands), Riyadh (Saudi Arabia), and London (United Kingdom) to serve markets in the MENA and European regions. ^[1]

The company reports a team of over 50 members and has provided services to more than 200 clients worldwide. Its operational metrics indicate that it has managed millions of dollars in marketing budgets and achieved a cumulative audience reach in the millions. The agency is also active in content creation and community engagement, hosting a series of discussions on X (formerly Twitter) Spaces called "Cryptic Talks" and partnering with industry events. ^{[1] [2]}

History

Cryptic was founded in 2020 to provide specialized marketing services for the emerging Web3 sector. The company established its official X social media presence in October 2023. ^{[1] [2]}

In July 2025, the agency co-hosted the "Casino Royale Night," an industry networking event in Cannes, France, alongside partners such as OKX and Wallet. Later that year, in October 2025, Cryptic was nominated in the "Crypto Press" category at the Blockchain 100 Awards, an event featured on Binance Square. On October 23, 2025, it was announced as an official Media Partner for the Crypto Content Creator Campus event scheduled for November 2025 in Lisbon. The following day, the agency hosted a "Cryptic Talks" X Space focused on decentralized finance (DeFi) accessibility, featuring guests from Bluwhale, MEXC, and Gate Ventures. ^[2]

Services

Cryptic offers a suite of services tailored to the needs of blockchain and Web3 projects, which are categorized into marketing strategies, media creation, and event management. ^[1]

Marketing and Growth Strategies

The agency's core marketing services are designed to accelerate business growth and establish a strong market presence. These services include:

• Growth Hacking: Strategies focused on rapid user acquisition and market penetration.
• KOL Marketing: Collaborations with key opinion leaders and industry influencers to amplify brand messaging and credibility.
• Regional Marketing: Targeted campaigns designed to maximize engagement within specific geographic markets, particularly in Europe and the MENA region.
• Community Building: Initiatives aimed at creating and nurturing an active and engaged user community around a client's project. ^[1]

Media and Content Creation

Cryptic engages in media outreach and content production to enhance brand visibility. The agency secures media placements for its clients in various industry publications. It also produces its own content, most notably "Cryptic Talks," a series of online discussions and interviews hosted on X Spaces that feature figures from prominent crypto projects. Furthermore, Cryptic acts as a media partner for industry conferences, providing promotional support and coverage for events like the Crypto Content Creator Campus. ^{[1] [2]}

Event Management

The company is involved in hosting and co-hosting industry events. These events serve as networking opportunities and platforms for brand promotion within the Web3 community. An example of this is the "Casino Royale Night" held in Cannes, which brought together various partners and industry participants. ^[2]

Team

Cryptic is led by a team of executives with experience in the Web3 marketing sector. The leadership includes:

• Arya Nedaee, Founder and Chief Executive Officer (CEO)
• Stijn Dobbelaar, Executive Partner and Chief Operating Officer (COO)
• Reni Achkar, Chief Strategy Officer
• Layonn Alexander, Chief Marketing Officer
• Pauli Saav, Business Development & Public Relations Specialist, who also hosts "Cryptic Talks"
• Manuela Pimentel, Business Development Manager
• Christopher Schoop, Head of Socials
• Samantha de Faria, Sales & Customer Relationship Manager ^{[1] [2]}

Partnerships and Clients

Cryptic has established partnerships with several major entities in the cryptocurrency industry, including exchanges and blockchain platforms such as Bybit, Binance, Algorand, and OKX. The agency has also collaborated on events with organizations like Wallet, OpenledgerHQ, AbstractChain, Bubblemaps, and MiL.k Alliance. ^{[1] [2]}

The company has worked with over 200 clients across the Web3 space. Testimonials and client lists feature a number of notable organizations, including:

• Algorand Foundation
• Ancient8
• Bitlayer
• Bybit
• Cardano Foundation
• Coinstore
• Cyberscope
• Kairon Labs
• LBank
• Octavia
• Outlier Ventures
• SEI Foundation
• Solidproof
• Tectum

Client feedback often highlights the agency's proactive approach and industry knowledge. In a testimonial, a representative from the Cardano Foundation stated, "I’ve done a lot of AMAs, and this one stood out— Pauli was truly engaged, not just reading questions but really thinking through the conversation." Similarly, the Algorand Foundation described their experience as working with "an active team who goes the extra mile to ensure client is satisfied." ^[1]

Awards and Recognition

In October 2025, Cryptic was nominated for an award at the Blockchain 100 Awards in the "Crypto Press" category. The awards are presented on the Binance Square platform and recognize contributions to the blockchain industry. ^[2]