SwissBorg
SwissBorg is a cryptocurrency-focused financial technology platform that provides tools for investing, trading, and managing digital assets through a mobile application. Founded in 2017 and headquartered in Lausanne, Switzerland, the company aims to create a community-driven ecosystem centered around its native utility token, BORG. [1] [2]
Overview
SwissBorg is a crypto-focused fintech platform founded in 2017 in Lausanne, Switzerland, offering tools for investing, trading, and managing digital assets through its mobile app. The platform offers services such as fiat and cryptocurrency on/off ramps, a Smart Engine that aggregates liquidity across centralized, decentralized, and forex exchanges, and earning options including staking and liquidity provision. It also features investment bundles, access to early-stage projects through its Alpha program, and a native utility token, BORG, which supports governance, rewards, and reduced fees through premium tiers. SwissBorg prioritizes security and transparency by segregating user assets from company funds and utilizing MPC keyless technology for fund protection. [1] [2]
Products
Meta-Exchange (Smart Engine)
SwissBorg’s Meta-Exchange (MEX) is a multi-chain aggregation system designed to find the most efficient and cost-effective trading routes across different markets. It combines liquidity from foreign exchange (FX) platforms, centralized exchanges (CEX), and decentralized exchanges (DEX) into one integrated Smart Engine. Originally focused on FX and CEX aggregation, MEX expanded in 2023 with the integration of Solana, marking SwissBorg’s first step into on-chain trading by connecting to DEXs like Orca and Phoenix. This was followed by the addition of the Avalanche blockchain in early 2025, further extending its multi-chain capabilities.
The MEX allows users to trade assets across multiple blockchains without manual bridging, automatically sourcing liquidity and the best prices from its connected exchanges. Transactions are typically completed in under five seconds, even when involving multiple chains or platforms. The system provides post-trade transparency by showing the full route a transaction takes and any associated costs. It aggregates data from five centralized and seven decentralized exchanges, with plans for further integrations. Through MEX, SwissBorg links traditional finance and decentralized finance by allowing seamless transitions between fiat, CEX, and on-chain tokens within a single interface. [2] [6]
Auto-Invest
Auto-Invest is SwissBorg’s automated investing feature that allows users to regularly purchase cryptocurrencies at set intervals using a fixed amount, applying the Dollar Cost Averaging (DCA) strategy. This system mitigates the impact of market volatility by spreading investments over time, thereby helping to achieve a more stable average entry price. Users can customize the investment amount, frequency, and assets while retaining full control to adjust or pause plans at any point. Auto-Invest operates automatically, eliminating the need for market monitoring, and aims to simplify long-term investment strategies by minimizing emotional decision-making and promoting consistent, disciplined portfolio growth. [7]
Earn
SwissBorg Earn is a feature that enables users to generate yield on their crypto assets through staking, lending, or liquidity provision, offering simplified access to decentralized finance (DeFi) opportunities. It automates yield generation while providing transparency into how returns are produced and the associated risks. Each strategy is assessed using SwissBorg’s three-tier risk framework—low, medium, or high—based on factors such as protocol maturity, leverage usage, and strategy complexity. Users earn rewards in the same asset they deposit, with most options allowing for flexible entry and exit, as well as a short cooldown period for withdrawals. The system aggregates funds to reduce gas fees, redistributes protocol airdrops, and provides detailed breakdowns of performance and yield sources. Designed to combine long-term asset appreciation with compounding returns, Earn allows users to maintain exposure to their preferred cryptocurrencies while generating passive income. [8]
Alpha & BorgPad
SwissBorg Alpha is an investment launchpad within the SwissBorg app that provides users access to higher-risk, early-stage opportunities such as pre-token generation event (TGE) tokens, over-the-counter (OTC) token deals, and node sales. Launched in 2023, Alpha allows users who hold at least 100 BORG tokens to participate, with higher holdings unlocking improved access conditions. Each project is vetted through qualitative analysis before being listed, and users can also join in “stakedrop vaults,” which accumulate potential airdrop rewards from partner protocols. In 2024, Alpha expanded with the creation of BorgPad, a platform that assists startups in launching tokens through decentralized exchanges (DEXs), offering a cost-efficient alternative to centralized listings. BorgPad helps projects plan TGEs, bootstrap liquidity pools, and make tokens accessible directly to both on-chain users and SwissBorg app users.
By late 2024, SwissBorg Alpha had facilitated 16 token deals and six node sales, including projects such as XBorg, Moemate, and GoGoPool among its top performers. The average return for post-TGE deals nearly doubled initial investments, with ongoing vesting for some tokens. Node sales, such as those with Aethir, WeatherXM, and Carv, enable users to earn rewards passively through network participation, while SwissBorg handles the operational complexities. BorgPad’s model links new projects with the BORG token by pairing it in liquidity pools, increasing its on-chain visibility and trading volume. Overall, Alpha and BorgPad aim to democratize access to early-stage crypto investments, combining expert due diligence with transparent risk management and long-term portfolio diversification. [4]
Crypto Bundles
Crypto Bundles are SwissBorg’s updated thematic investment products designed to make crypto investing more structured and accessible. Each bundle represents a diversified group of cryptocurrencies organized around specific sectors or trends such as DeFi, real-world assets (RWA), gaming, memecoins, or major blockchain ecosystems. They expand on the company’s earlier Thematics by introducing more frequent portfolio adjustments, reduced fees, and clearer integration of SwissBorg’s BORG token.
The updated bundles feature a new monthly reallocation process that adjusts token weights based on factors like market capitalization, returns, and drawdown, ensuring that each basket reflects current market conditions. Only tokens listed on SwissBorg with adequate liquidity and custody compliance are eligible for inclusion. Fees were reduced by half to make participation more accessible. Additionally, BORG now comprises a fixed portion of each bundle—typically 10%, or 5% for the more conservative Golden Bundle—and is no longer part of automatic reallocations. This change prevents BORG from being automatically sold during rebalancing, aligning its value with the long-term performance of the bundles.
These adjustments aim to provide users with more active portfolio management, improved cost efficiency, and broader access to diversified crypto exposure. Each bundle carries a different risk level, from lower-risk combinations like Bitcoin and Tether Gold in the Golden Bundle to higher-risk options such as the Meme Coins Bundle.[9]
BORG Token
BORG is the native ERC-20 utility token of the SwissBorg ecosystem. It underpins the platform's products and governance model. The primary utility of the BORG token is to provide access to a tiered loyalty program. Users can lock BORG for a one-year period to access Premium tiers, which offer benefits such as reduced trading fees, higher annual yields on Earn strategies, and improved participation terms in SwissBorg Alpha deals. The token is also central to governance, with each token granting one vote in platform decisions. Other utilities include receiving cashback on trades, participating in BorgPad liquidity pools, and gaining access to exclusive investment opportunities. [10]
Tokenomics
BORG has a total supply of 1 billion tokens. The initial allocation was distributed among ICO participants (62.5%), the team (20%), and future development (17.5%). [10]
CHSB to BORG Migration
In October 2023, SwissBorg completed the migration of its original native token, CHSB, to BORG. The migration occurred at a 1:1 ratio, with the total supply remaining unchanged. The conversion was automatic for tokens held within the SwissBorg app, while an on-chain tool was provided for holders of CHSB in external wallets. The new BORG smart contract was launched on Ethereum using the OpenZeppelin standard and passed a security audit by Hacken with a perfect score. The move was part of a broader strategy to deepen the platform's integration with the DeFi ecosystem. [5]
Governance
SwissBorg utilizes a decentralized governance model where decision-making power is given to BORG token holders. The system operates on the principle of "1 BORG = 1 Vote," ensuring that influence is proportional to the number of tokens held.
The platform holds monthly governance assemblies where the community can discuss and vote on key decisions related to ecosystem growth, token utility, and strategic development. The outcomes of these votes are used to update the "Interactive White Paper," a living document that reflects the collective priorities of the community.
Significant decisions made through community votes include: [3]
- Distributing 100% of tokens from ecosystem projects directly to BORG holders.
- Reserving an allocation of every BorgPad deal for SwissBorg app users.
- Implementing a merit-based loyalty system (XP / Borger Rank).
- Allowing the community to vote on new token listings in the app.
Partnerships
- Utrust
- Scala Center
- Occam
- Ballman Project
- Enjin
- Green Crypto Research
- Lido
- Limewire
- Stader Labs
- Moonbeam Network
- Block Green
- Kiln
- Colony Lab
- Pyth Network
- Global Dollar Network